اثربخشی مالی درمانی مبتنی بر پذیرش و تعهد بر استرس مالی بازاریان شهرکرد در طول پاندمی کووید ۱۹

The purpose of this research is sustainable investigating the effectiveness of group financial therapy based on acceptance and commitment (ACT) approach on financial stress in Shahrekord marketers was implemented. This research is practical and semi-experimental in terms of research methods which have pre-test, post-test designs with a one-year follow-up with the control group. The statistical population of the study was forty people of Shahrekord marketers in ۲۰۱۹. They were assigned randomly to two experimental and control groups and completed research questionnaires that related to financial stress.Then the experimental group received financial therapy interventions based on acceptance and commitment in ۱۰ sessions of ۱۲۰ minutes  in person and online and the control group did not receive any intervention. Data were tested using repeated measures analysis of variance. The results showed that financial therapy based on acceptance and commitment (ACT) has led to a reduction in financial stress (P <۰.۰۰۱), due to the sustainable effectiveness of financial therapy based on acceptance and commitment (ACT). It can be said that in order to improve the health of people and reduce their financial stress during the Covid ۱۹ pandemic, which leads to financial and psychological problems, such interventions and training seem necessary and important

کلیدواژه ها:

Financial therapy ، therapy based on acceptance and commitment ، financial stress ، marketers ، Covid ۱۹ ، مالی درمانی ، درمان مبتنی بر پذیرش و تعهد ، استرس مالی ، بازاریان ، کووید۱۹